The Power of Emotions: Luxury issues in 2019
Issue of authenticity in the customers relationship, emotion is the new grail of luxury brands. The Luxury and creation Centre, in association with its partners, will put forward decoding studies of the new stakes and new usage (Artificial Intelligence & big data, social network, emotion measures).
Authenticity and Commitment: keys to emotion
How to emit a constant emotion and never lose your identity when you are a global brand? How to handle authenticity and experience building ? What are the undersides of the factory of emotion? The product is always the key to emotion by its quality and the aura creator of which it is the reflection?
Sense and Sensibility: transformation of the Business Models of luxury
Globalized but personalized, international but unique, trendy but elitist, hand-made but integrating new technologies, how does luxury solve today the paradoxes of its development and changes its business models? How does it reconcile sense and sensibility, growth stakes and niche logic? How to deliver a constant emotion while not losing authenticity and engagement when we are a planetary brand? What are the uncover secrets of the emotion factory?
« Instagram: from connection to emotion » avec Cédric Atlan, Director of Creative Shop, Facebook Southern Europe
The CRM of Emotion, big data, AI & influencers
Is there a CRM of emotion? Is it possible to build the customers emotion based on thousands of data available? With the emerging actors of the new dimension in terms of analysis and understanding of the customers, we’ll do an overview on this new ecosystem.